Saturday, July 30, 2011

Google +1 Button and SEO Ramifications

It is widely accepted at this time that Facebook holds the reigns in the world of social media. Google, on the other hand, has monopolized search marketing but many feel the search engine mogul is inept when it comes to social media. In an attempt to catch up, earlier this year they rolled out the Google +1 button. Individuals in the world of search marketing and search engine optimization (SEO) have been debating what sort of impact Google +1 will have, and whether or not the signal will be incorporated in to Google's ranking algorithm.

Thursday, July 28, 2011

Bing and Yahoo Merger Not Paying Dividends

In an effort to match Google's presence in the world of search marketing, Microsoft (Bing) and Yahoo merged so that each search engine displays Bing's results for a search query. At the time, for Yahoo this seemed like a step in the right direction, as Bing has made somewhat of a strong push so far in 2011 to capture our attention through advertising and increase their market share as quickly as possible. However, Yahoo announced recently that their second quarter revenue generated from search is down 15% from last year at this same time. And it turns out the reason why may be somewhat complex.