Google's Paid Link Policy and How It Affects SEO

The paid link debate carries on in to 2012 with no end in site. If you want to fire up the SEO community, all you have to do is bring up the subject of buying links and watch the flames ignite. But what about Google? Where does the search engine giant stand? Have they changed their position recently? Let's define that once and for all, and discuss the impact their position has on SEO.

2012 Local Search Engine Optimization (SEO) Update

It is clear that local SEO continues to frustrate most that have been trying to solve Google's local algorithm over the last few years. 2012 is no different. The lack of consistency in the map results can drive a person bananas. Google is clearly running thousands of tests per day to try and determine which style of map results produces the highest click-through-rate (CTR). Amidst all the confusion, I want to try and hash out the things that we do know moving forward in 2012 regarding local search and optimizing for the map results. Here is an update!

Search Engine Optimization (SEO) Basics Tutorial

Understanding the basics of search engine optimization (SEO) is imperative for anyone trying to boost the visibility of their website in the search engine results pages (SERPs). All too often people launch their SEO campaigns without nailing down the fundamental principles behind the art of website optimization. The following is a tutorial on the basic SEO principles - many of the discussion points are best practices that have been established within the SEO community for years. Let's get started!

SEO and Ecommerce: Best Practices and Tips

Ecommerce websites present a unique set of challenges to SEO professionals and webmasters everywhere. If you are running an Ecommerce SEO campaign, you cannot expect the same level of difficulty as you would from a b2b website. Structuring, optimizing, and accounting for the vast array of issues that can arise with content are some of the primary challenges associated with SEO and Ecommerce. Knowing how to adapt to these challenges as Google and other search engines tweak their algorithms is important. Let's take a look at a few tips you should work in to your playbook.